The Salesforce Data Cloud Consultant Exam is designed for professionals who specialize in implementing, configuring, and optimizing Salesforce Data Cloud solutions. This credential validates an individual's ability to design scalable customer data platforms, integrate data from multiple sources, and ensure data privacy and compliance using Salesforce's enterprise-grade tools.
Who Should Take This Exam?
This exam is ideal for consultants, solution architects, and technical professionals with experience in Salesforce Data Cloud (formerly known as Salesforce CDP). A solid understanding of Salesforce architecture, data modeling, identity resolution, and real-time data ingestion is essential. Candidates are expected to have hands-on experience with Data Cloud features such as data streams, data model objects (DMOs), calculated insights, and segmentation.
Key Exam Topics
The exam content is divided into several key areas:
Data Modeling & Ingestion – Understand how to define and configure data streams, ingest data from various sources (e.g., Salesforce CRM, external databases, APIs), and map data to DMOs for unified customer profiles.
Identity Resolution – Apply rules to unify data records across systems and create accurate, privacy-respecting profiles using match and reconciliation techniques.
Segmentation & Activation – Learn to build dynamic segments based on user behavior, attributes, and calculated insights, and activate these segments through integrations with marketing and engagement platforms.
Data Governance & Compliance – Ensure best practices for handling PII (Personally Identifiable Information), manage consent and data access controls, and comply with global regulations like GDPR and CCPA.
Architecture & Integration – Design scalable, secure, and efficient Data Cloud solutions that integrate with the broader Salesforce ecosystem and third-party tools.
Exam Format
Number of Questions: 60 multiple-choice/multiple-select questions
Duration: 105 minutes
Passing Score: 65%
Delivery Method: Online or onsite proctored
Prerequisites: None officially required, but Salesforce certifications such as Data Architect or Marketing Cloud Consultant are beneficial.
To succeed on the Salesforce Data Cloud Consultant Exam, candidates should combine theoretical study with practical experience. Salesforce offers resources such as the Data Cloud Consultant Exam Guide, Trailhead modules, and hands-on orgs to help users prepare. Engaging with the Salesforce community through forums or study groups can also enhance understanding and uncover real-world use cases.
