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PH Customz -> hunting and fishing -> Connecting UX research to a long-term plan
Post Info TOPIC: Connecting UX research to a long-term plan
Makehaste


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Connecting UX research to a long-term plan
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Our UX team does solid research and creates effective designs for individual features. However, leadership sees us as a "pixel service," not strategic partners. I want to create a UX strategy roadmap to show how user experience initiatives directly drive business goals over the next year. Has anyone successfully built and socialized one? I need a framework that works beyond just our design tools.



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Swimmingz


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Absolutely, and this is how you get that seat at the table. The key is to frame UX work as solving business problems (e.g., "increase conversion" not "redesign checkout"). You need a roadmap that aligns user pain points with company objectives. I based our first successful one on a fantastic guide for building a cohesive UX strategy roadmap. It shows how to structure initiatives around strategic pillars, map them to metrics, and present it in a language leadership understands.



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